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Marketing through social media is cost-effective. Most of your social media results will come from investing time in creating and publishing content as well as increasing engagement with your followers. One User Follow= One Lead. 84% of marketers have been able to generate increased traffic with as little as 1 week. By Increasing engagement will potentially convert leads to sales by connecting them with your business online.
(KPIs for modern social media (How you can tell how you’re progressing)
Likes =How Leads show their interest in your product/service
Engagement = How often and effectively you interact with your leads online Follower
Growth = How you will measure growth in leads over time
Traffic Conversions = How leads turn into sales
Impressions =The number of people who have seen your content online
Reach =The number of people who saw your content online and took action
Clicks = A lead that clicks one of your links (most likely to your website/landing page) This is a lead to pursue heavily.
Bounce Rate = The amount of time that people are staying on your site. This is important for reporting to determine if your landing page is effective to keep the lead engaged throughout their time on the website.
1.) Increase high-quality photos and video content
2.) Give your clients a surplus of
3.) Stay consistent online
*Pro Tips* -Utilize advertised posts and target a specific audience -Develop a consistent theme on your page (professional, edgy, or humor) -Use hashtags -1 service special per month -Set up a referral system -Always answer direct messages and respond to every comment
Innovation Is Everything!